PRKent wins Do It Now competition

Well, here’s one of those really good stories. PRKent bested all of the competing colleges and universities in Ohio to win the Do It Now challenge. Not surprising given the enthusiasm and the talents of the Kent public relations students involved. (Hey, I’m not teaching anymore, but I can still be proud of their accomplishments. Can’t I?) And a tremendous amount of credit goes to Michele Ewing who managed the team as an independent study project — but who really has a great talent for getting students to succeed in the classroom and in these kind of real-world projects.

Since it’s the holiday weekend, I’m going to take the easy road here and just copy the news release distributed by the Kent State’s department of University Communications and Marketing.

Kent State Students Win Statewide Do It Now Organ Donation Promotion Competition (5/22/08)

Kent State public relations students won the statewide “Do It Now” College Competition, which was aimed at increasing the number of organ and tissue donors in the Ohio Organ Donor Registry.

Funded by the Second Chance Trust Fund, Donate Life Ohio, its affiliated organ procurement organizations and tissue and eye recovery agencies, partnered with the colleges throughout the state to significantly increase the number of registered organ and tissue donors.

For the past eight months, teams from 13 Ohio colleges and universities involved in the “Do It Now” College Competition have rallied to increase the number of organ donors, all in hope of decreasing the wait list for organ donation. As part of the statewide initiative, each group had a specific target for the number of new registrants they were expected to sign up in their communities based on population and opportunity within their respective regions.

The Kent State team is projected to have added more than 12,500 new organ and tissue donors to the Ohio Donor Registry. The overall competition added approximately 125,000 individuals to the Ohio Organ Donor Registry. Kent State’s Public Relations Student Society of America chapter will be awarded $5,000 for winning the competition.

The Kent State team implemented a recruitment plan comprised of a range of strategies including word-of-mouth communications, social media and donor registration event drives. The students also organized a flash mob, featuring more than 60 people freezing in place on campus for five minutes, to draw attention to the organ and tissue donation cause.

Other schools who participated in the “Do It Now” College Campaign include Bowling Green State University, Capital University, Ohio University, Miami University, Sinclair Community College, The Ohio State University, the University of Akron, the University of Dayton, University of Cincinnati, the University of Toledo, Xavier University and Youngstown State University.

Individuals wanting to register to be an organ or tissue donor can continue to do so online at http://www.donatelifeohio.org , by filling out a donor registration form, or by visiting their local Bureau of Motor Vehicles.

Truthfully, not having the opportunity to be associated with such a talented group of young professionals is something I’ll miss come fall. But right now I better heat up the grill.

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