On the road: Peachtree 10K

Well, gasoline is inching toward $4 a gallon for regular unleaded. And who says Bush’s adventure in Iraq isn’t showing results. Wonder if the petroleum industry needs an advertising campaign to make consumers feel better about all this?

Guess so. If fact, the American Petroleum Institute has started a “multiyear, multimedia, multimillion-dollar campaign, which includes advertising in the nation’s largest newspapers, news conferences in many state capitals and trips for bloggers out to drilling platforms at sea.” That according to an article in The Washington Post, “Oil Lobby Reaches Out to Citizens Peeved at the Pump.”

I’m all for advocacy communications. And certainly the American Petroleum Institute has the right to try to change public opinion on this — and good luck to them. It will need it as the price of gasoline keeps going up. And voters at some point put pressure on members of Congress to look at some alternatives beyond that idiotic proposed tax holiday.

And I guess that is the point of the industry advertising effort. Here’s from the article:

“The intended audience is elected officials and the public, with an emphasis on the latter. The industry is trying to convince voters — who, in turn, will make the case to their members of Congress — that rising energy prices are not the producers’ fault and that government efforts to punish the industry, especially with higher taxes, would only make pricing problems worse.”

I’d hate to be the douche bag responsible for the success of that campaign. Sorry, a little grumpy today. Had to run in a cold drizzle this morning.

And I don’t know if this is related at all, but I was actually thinking about the Peachtree Road Race 10K, held every year in Atlanta on July 4. I can’t go this year, but I’ve already committed to going in 2009 to run with my friends Walter and Jerry and some 55,000 others. If gasoline prices keep increasing, by that point the only ones on the roads will be runners.

And Walter and Jerry — I want you to know that I started my training last night. I’ve switched for the summer from scotch to gin. I’ll be ready July 4, 2009.

By the time we get together in Atlanta a double gin and tonic will cost far less than a gallon of gasoline. Trust me. But at least we can talk about the price of gas — and the industry’s advertising campaign — during the run. Nah. Probably not.

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One response to “On the road: Peachtree 10K

  1. Pingback: Akron Marathon: Well, I made it « PR on the run

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