My friend and colleague at Kent State, Jeanette Drake, has an excellent op-ed article in the Akron Beacon Journal this morning. (Most likely only available free online for a few days.) She is writing about an issue that honestly I wasn’t aware of, but it’s important and should concern all of us.
Most basically, it’s about whether “consumers have a right to know what’s in food, where it comes from and how it was produced.” That’s important, certainly.
But equally important, from a public relations standpoint, it provides another example of just how shameless some organizations and companies can be when it comes to dealing openly and honestly with the public.
Jeanette combines a strong educational background with substantial professional experience. That says a lot about her and her commitment to public relations and public relations education. I also believe it says something about the overall quality of the public relations program at Kent State. Yeah, I’m an unapologetic booster. But her article reflects the kind of perspective on public relations that our students get in class every day.
And I really believe that ethical conduct is the foundation for effective public relations. Reading Jeanette’s article suggests that in many cases we still have a long way to go.